About Virtue Granola

Virtue Granola is a Northern California–based food manufacturer focused on clean-label, nut-free granola for retail, foodservice, and bulk direct partners.

We operate with a production-first mindset, emphasizing consistency, scalability, and dependable supply.

What We Produce

  • Nut-free granola (contains coconut)

  • Simple, functional ingredient profiles

  • Formats designed for repeat programs and high-volume use

Our products are built to perform reliably in real-world environments, not as novelty items.

Where We Operate

All production is handled in our Northern California facility, allowing us to maintain:

  • Tight quality control

  • Flexible production scheduling

  • Scalable capacity for growing accounts

Who We Serve

Virtue Granola supports three primary channels:

  • Retail — Individual customers and small-quantity purchases

  • Foodservice — Case-based purchasing through approved distributors

  • Bulk Direct — Pallet and high-volume orders for anchor partners

Each channel is supported intentionally to ensure clarity and operational efficiency.

How We Work

We believe strong food businesses are built on:

  • Operational discipline

  • Clear communication

  • Products that perform consistently over time

That approach guides how we manufacture, partner, and grow.

Virtue Granola is built to support partners who value reliability, scale, and long-term relationships.