About

Virtue Granola is a Northern California–based food manufacturer focused on clean-label, nut-free granola for retail, foodservice, and bulk direct partners.

We operate with a production-first mindset, emphasizing consistency, scalability, and dependable supply.

What We Produce

  • Nut-free, seed oil-free, gluten-free granola 

  • Simple, functional ingredient profiles

  • Formats designed for repeat programs and high-volume use

Our products are built to perform reliably in real-world environments, not as novelty items.

Where We Operate

All production is handled in our Northern California facility, allowing us to maintain:

  • Tight quality control

  • Flexible production scheduling

  • Scalable capacity for growing accounts

Who We Serve

Virtue Granola supports three primary channels:

  • Retail — Individual customers and small-quantity purchases via Amazon

  • Wholesale — Foodservice customers by cases through approved distributors including Mable, US Foods Direct or through Virtue Foods Inc

  • Distributor — Half Pallet, Full Pallet, Multi-Pallet (LTL), Full Truckload orders for regional and national anchor partners

Each channel is supported intentionally to ensure clarity and operational efficiency.

How We Work

We believe strong food businesses are built on:

  • Operational discipline

  • Clear communication

  • Products that perform consistently over time

That approach guides how we manufacture, partner, and grow.

Virtue Granola is built to support partners who value reliability, scale, and long-term relationships.