Bulk Direct is our highest-volume purchasing channel, designed for orders from half-pallet to full truckload.
Orders are fulfilled directly from our Northern California production facility and structured to support national distribution, repeat programs, and long-term supply relationships.
For case-level purchasing through distributors, please visit our Foodservice page.
Bulk Direct Inquiries:
For pallet, multi-pallet, and truckload inquiries
Contact us: orders@virtuegranola.com
Are you a fit for Bulk Direct?
Bulk direct is perfect for your business if you:
- Source granola by the pallet or truckload
- Operate recurring, forecasted, or contract programs
- Value a direct manufacturer relationship
- Support regional or national distribution
This is our highest-volume channel and receives priority production planning.
Pallet Standards
To ensure efficiency, consistency, and reliable logistics, Bulk Direct orders follow standardized pallet formats:
Half Pallet (Minimum Order)
- 25 cases: 500 lbs
Ideal for initial programs, regional distribution, and LTL freight
Full Pallet (Standard Unit)
- 50 cases: 1,000 lbs
Optimized for recurring programs and multi-pallet shipments
All pallets are professionally stacked, wrapped, and shipped from our Northern California production facility. Pallet configuration details and load plans are confirmed during onboarding.
Freight and Volume Options
Bulk Direct supports multiple freight configurations to accommodate regional distribution, national rollouts, and long-term supply programs:
LTL (Less-Than-Truckload)
- 1–4 pallets
Ideal for regional distribution, pilot programs, and early-stage rollouts
Shipped via vetted freight partners
Multi-Pallet Programs
- 5–19 pallets
Optimized for recurring orders and multi-location distribution
Supports forecasted volume and scheduled releases
Full Truckload (FTL)
- 20–26 pallets (by request)
Best for national distribution and contract supply agreements
Dedicated truckload pricing and coordinated delivery windows
Freight method, pallet count, and delivery cadence are finalized during onboarding to ensure cost efficiency, reliability, and consistent supply. Our logistics approach prioritizes consistency, predictability, and on-time delivery.
Production & Lead Times
- Bulk Direct orders are produced on a scheduled, made-to-order basis.
- Lead times are confirmed during onboarding and aligned to forecasted volume, delivery cadence, and freight configuration.
- Recurring and contract programs receive priority production planning.
Getting Started
Bulk Direct orders are managed through direct coordination to ensure accurate pricing, specifications, and logistics alignment.
To get started, we’ll review:
- Target volumes and pallet configuration
- Product specifications and formats
- Forecast cadence or program timing
- Freight preferences and delivery locations